CHALLENGE: Non-Revenue Water (NRW) is one of the most critical challenges facing municipalities worldwide, representing billions of gallons of treated water lost daily. Although Oldcastle Infrastructure had decades of experience in water management, its CivilSense™ solution remained under-recognized as a comprehensive, data-driven tool for leak detection and asset management intelligence.

STRATEGY: Hyprdrive and Oldcastle Infrastructure developed an integrated, insight-driven marketing framework centered on three core pillars: Educate and Inform, Reduce Perceived Risk, and Build Brand Credibility

RESULTS:  

• Campaigns delivered 20+ million impressions across programmatic, content, and publisher-direct channels.

• Generated 1,000+ qualified leads and content engagements, showing strong mid-funnel performance beyond impressions.

Full-funnel media ecosystem with measurable year-over-year gains in CTR, engagement, and lead quality.

AGENCY SERVICES: Campaign Strategy, Creative Strategy, Media Planning, Media Management, Content Development, Public Relations