OVERVIEW: TRICO® Home & Garden is a professional-grade, scent- and taste-based repellent designed to prevent browsing damage from deer and other wildlife. Already a market leader across Europe under Kwizda Agro GmbH, TRICO® Home & Garden was poised to enter the North American market through wholesale distribution channels.

STRATEGY: Hyprdrive’s approach centered on brand clarity, visual consistency, and multi-audience storytelling. The campaign combined education and credibility with a clear value proposition—fewer applications, longer protection—to position TRICO® Home and Garden as the smart, effective choice for professionals. 

CONCLUSION: The TRICO® Home & Garden launch is poised to successfully transform a European market leader into a compelling North American brand story. Through cohesive branding, clear messaging, comprehensive enablement materials, and media.